Retail in motion: Where amazing is real
The best kind of spaces are often those that respond well to the needs of the users and conditions of immediate communities. Every environment, after all, has unique aspects and nuances that need to be addressed.
Good design and architecture thus play pivotal roles in helping adapt to these nuances and in ensuring that spaces are created to enhance functionality, comfort, and overall satisfaction.
In the Philippines, when good architecture is mentioned, the name of one developer is frequently brought up. Known for its responsive solutions, contextual aesthetics, and quality brand, the Ayala Group has become almost synonymous with exceptional design.
When it comes to their retail projects, in particular, Ayala carefully considers the evolving tastes of consumers and thoughtfully creates spaces to satisfy its immediate market. Founded in 1988, Ayala Malls has numerous projects under its belt, testifying to its unwavering practice of good architecture.
Greenbelt
Delivering quality consumer experience
One of the biggest retail chain providers in the country, Ayala Malls is behind some of the most prestigious destinations in the metro including Greenbelt, UP Town Center, One Bonifacio High Street and TriNoma.
Each Ayala Mall is designed to cater to its specific setting, while providing sustainable features, community activities and entertaining facilities.
Greenbelt, for example, has point-to-point bus routes in consideration of its primary market, the working population of Makati City. Another example is the Shops at Serendra, composed of low-rise structures aimed complementing its surrounding residential buildings. Here, visitors can enjoy cafes, restaurants and shops that encourage socialization and ease urban lifestyles.
“Our vision has always been to nurture the communities where we build. To do this, we put careful thought in developing our malls from inception to implementation, making sure that it is sustained and enhanced over time. Our malls are not one-size-fits-all. Each has a distinct character and personality that aligns with the community it serves. As such, amenities and offers are curated and customized accordingly,” said Chrissy Roa, group head of Marketing and Communications for Ayala Land Estates, Corporate, and Malls.
“A related and most critical factor to our retail developments is how it can preserve ecological balance and be environment-friendly in keeping with our overall organization thrust on sustainability. Another fundamental part of our planning is the entire ecosystem that impacts the community such as mobility, pedestrianization and transportation. All these are mindfully put in place to ensure that the customer journey is seamless,” Roa explained.
Ayala Malls indeed prides itself in following green principles to minimize its carbon footprint while ensuring it remains responsive to varying needs and universally accessible for people of different abilities. At the same time, it provides an important platform to promote local entrepreneurs and products.
Retail innovations
Roa pointed out that retail innovation has become imperative in light of the “multi-tasking” role that malls play to serve the new age customers. The aggressive presence of malls in practically every city is born out of the community looking for a “go to place”.
But even before the pandemic, Ayala Malls has always been the place to be if you wanted to meet up with friends in a nice restaurant, have a date in a romantic cafe, or enjoy family time in an activity center. During the pandemic, it took its service up a notch to provide personalized, innovative delivery.
“During the pandemic, we fast-tracked our progress by becoming mobile-first. One of the digital innovations we successfully introduced is Zing, a rewards card app that entitles its members to a multitude of rewards while keeping the mall community active and connected,” Roa said.
Fast forward to today, Roa said they continue to refresh offerings and renovate facilities to further improve customer experience. Concerts can now be accessed in cinemas while sports can be watched live in activity centers. Recently, it introduced PickleMall: Pickleball at Ayala Malls, which advocates an active lifestyle.
Ayala Malls also features the “Bravo! Filipino” annual program which aims to highlight Filipino creative works. Alternatively, Ayala Malls brought in global brands to their premises to bring world-renowned designer items within the reach of Filipinos. This balanced promotion of international and local products is what makes each Ayala Mall a vibrant venue of multi-cultural evolutions.
Efficient, responsive
Overall, good architecture is not easy to create. It takes a lot of time, thoughts and effort to produce something that is efficient and responsive to its context.
Ayala Malls has always aimed to create good architecture in each project it undertakes. Beyond its function as a shopping venue, the company focuses on building and nurturing communities. Going beyond architectural design, each Ayala Mall delivers activities, promotions and services which put the interests of consumers and the environment at the forefront.
Ayala Malls, no doubt, perfectly exemplifies Filipino service at its best—hospitable, efficient and world-class.
Source: https://www.ayalamalls.com
