brand management

BIZ BUZZ: Caltex brand seen to stay

Even as Japanese refiner Eneos Holdings Inc. enters the local scene through a $2.17-billion deal…

Why salespeople must learn to shift their selling styles

Early in my career at RFM Corp., I was assigned the additional responsibility of doing…

When multiple generations embrace heritage brands, it’s a celebration of branding

Most products and services are generally commodities, not brands. But owners and founders of companies…