branding

Futures thinking for a Gen Alpha brand strategy

This is the second part of a series of articles on Futures Thinking for Brand…

War-driven cost surge might hit PH packaging sector

It’s not just the goods that are exposed to the Iran war but also the…

Common nonsense: Annoyances that could make, break your brand

In business and in life, we often tolerate things that no longer make sense. We…

Owners take note: 5 gears of strategic brand growth

Every brand follows a life cycle. It begins with vision, grows through market validation, and…

When multiple generations embrace heritage brands, it’s a celebration of branding

Most products and services are generally commodities, not brands. But owners and founders of companies…

DA wants to remove brand label of imported rice 

The Department of Agriculture (DA) plans to remove brand labels from imported rice in another…