BIZ BUZZ: AI joins war vs scams

Taiwan-based Gogolook, developer of scam detection app Whoscall, is harnessing the power of artificial intelligence (AI) to provide an “advanced” fraud defense, as cybercriminals continue to target Filipinos.

Its co-founder and global chief executive officer Jeff Kuo said the revamped Whoscall anti-scam app has been boosted with AI prediction technology and an even comprehensive database.

With more threats now shifting to messaging apps and digital ads, the upgrades include a web checker, immediately alerting users when they access phishing or fake websites.

Users can also upload screenshots and photos to identify risks.

“Supported by ScamAdviser and other partners, which provide a database of tens of millions of websites, these features train AI models for early detection, enabling Whoscall to block threats faster and more accurately,” Gogolook country head Mel Migriño said.

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Its tie-ups with local authorities and partners are also strengthened, the firm said.

Based on its 2025 Asia Scam Report: Philippines, Gogolook stated that 72 percent of Filipinos have encountered a scam. As these sham tricks continue to plague the nation, 52 percent felt psychological stress, with 40 percent saying it had an impact on their mental health.