BIZ BUZZ: Pinoy pride in Lego

Filipino American pop star Olivia Rodrigo built her career brick by brick. And now, she has her own Lego collection to show for it.

In a first for any musician, the Grammy Award-winning singer-songwriter will receive multiple dedicated Lego sets after the Danish toymaker unveiled a five-piece collection inspired by Rodrigo’s chart-topping albums “SOUR,” “GUTS” and “you seem pretty sad for a girl so in love.”

All collections were created in collaboration with the 23-year-old artist. They feature five Lego minifigures modeled after some of Rodrigo’s most iconic performances, complete with signature outfits, facial expressions and hidden references to her music, lyrics and career milestones.

And for Filipino “Livies,”—as what Rodrigo’s fans are called—there’s an extra Easter egg to discover.

Lego said one of the five sets (its first personalized Botanicals collaboration) was built around a striking purple flower made from electric guitars and features floral nods to Rodrigo’s Filipino heritage.

“There are so many pieces of my world inside these sets —little nods to songs, memories, outfits and moments that mean a lot to me,” Rodrigo said in a statement released by the toymaker.

For Lego, the collaboration aims to translate Rodrigo’s storytelling into collectibles.

“This collaboration is about more than recreating moments—it’s about inspiring fans to build, explore and express themselves through storytelling and creative building,” said Julia Goldin, chief product and marketing officer at LEGO Group.