BIZ BUZZ: Younger Pedro takes over Lamoiyan
Cecilio K. Pedro, president of the Federation of Filipino Chinese Chambers of Commerce and Industry Inc. and founder of personal care and hygiene products manufacturer Lamoiyan Corp., has turned over the reins of the company that he started in 1988 with just 20 employees to his son, Joel Conrad.
The 40-year-old was put through his paces, before he was named COO and now CEO of a company that has grown to a leading exporter of over a dozen brands across Asia Pacific, the Middle East and North Africa with an employee count of nearly 200.
He brings with him experience, a solid business sense and a reliable support system that gives him the freedom to explore his other interests and indulge in his passions, such as cars and the great outdoors.
“Everybody needs passion here and there,” says Pedro, who is also CEO of Overland Kings, which distributes gear and accessories to enjoy camping, driving and nature.
“My Overland Kings business is an outlet for me to be able to creatively give input on what else I do,” says Pedro, who intends to continue with the mission laid down by his father to give Filipinos products that are of high quality but at prices within reach of most Filipinos.
