BIZ BUZZ: Unionbank’s expansion plan

Even though it has been ramping up its digital services, Aboitiz-led Unionbank of the Philippines is also eyeing to expand its physical presence, with new branches poised to open in regions outside of the capital.

And the bank has both its regular and ultra-rich clients in mind.

The target locations of the new branches are Calabarzon, Cagayan de Oro and Cebu—the homeland of the prominent Aboitiz business clan.

And part of this expansion is an ongoing rationalization that would identify any branches that can be relocated elsewhere, Albert Cuadrante, chief marketing and experience officer at Unionbank, told reporters during an exclusive preview of the bank’s state-of-the-art wealth center at its “The Ark” branch in Makati.

The new wealth center is a place where elite clients can enjoy exclusivity, safety and sophistication when making high-value transactions.

See Also

Presenting the Inquirer ESG Impact Awards 2025—now accepting entries

According to Cuadrante, another part of Unionbank’s branch expansion plan is its commitment to build more sophisticated wealth centers around the country for its top-tier clients.

“We have teams going around assessing the potential of each region. And how many branches can these regions carry,” he said.