Coffee meets fragrances at SM Aura

Tom Ford’s first stand-alone store in the country at SM Aura

SM Aura brought together the finest fragrances and specialty coffees in Café Aromatique, a coffee and fragrance festival that delighted the senses.

Coffee and fragrance enthusiasts enjoyed exciting treats and promotions from Deuces Coffee, Est Japanese Cafe, Yardstick, pop-up café Subtle Coffee, together with SM Beauty, LOOK at Me, Clinique, Estée Lauder and Jo Malone London.

SM Beauty’s luxurious lineup of fragrances

Coffee connoisseurs and curious beginners were seen enjoying Café Aromatique’s coffee cupping sessions hosted by Deuces Coffee. Coffee cupping is a globally standardized method for assessing the fragrance, aroma and flavor of coffee.

A participant delights in learning about the delicate nuances of Coffee at the Coffee Cupping Sessions hosted by Deuces Coffee at Café Aromatique

The session was a wonderful way for participants to learn about different coffee profiles, enhance the palate, and appreciate the delicate nuances of coffee.

SM Aura’s Café Aromatique is a feast for the senses. The Coffee And Fragrance Festival is ongoing until August 5, 2024, at the mall’s upper ground level atrium

Likewise, internationally trained perfumer and fragrance specialist Bernadette Lim shared her passion for perfumes at an exclusive Sniff Session, taking participants on a fascinating sensory journey into the world of fragrances.