marketing strategy

Why integrated thinking wins where individual skills fail 

If you’ve spent time in strategy postmortems or even in high-stakes “war” rooms, you’ve probably…

Storytelling is the new marketing tool

Once upon a time, catchy slogans and witty one-liners were popular strategies for selling products…

KPop Demon Hunters: Animation creates new market category

I’m done hidin’, now I’m shinin’ Like I’m born to be We dreamin’ hard, we…

Learn from dissent: Why smartest companies invite disagreement

A few years ago, a new tech company entered the market with full confidence. The…

Why business leaders are blind to their own strategy thinking—and how to fix it

Leaders are expected to decide fast, act boldly and drive results. But here’s the uncomfortable…

Red teams: What King David taught me about strategy and culture

I spent eight years in theology school. Yup, eight years diving deep into the Scripture,…

Is your strategic plan mere ritual?

Every year, leadership teams go on an offsite session. They treat strategic planning as a…

Rising above competition: Innovative marketing strategies

Simplicio “Jun” Umali Jr. is the president and CEO of Gardenia Philippines, one of the…

BOI readies new investment promotion strategy

The Department of Trade and Industry’s (DTI) lead investment promotion agency plans to complete a…