marketing strategy
Outside a Jollibee restaurant in Green Meadows, I once watched a stray cat that understood…
Feb. 28 marked the beginning of a geopolitical conflict that continues to impact the world’s…
If you’ve spent time in strategy postmortems or even in high-stakes “war” rooms, you’ve probably…
Once upon a time, catchy slogans and witty one-liners were popular strategies for selling products…
I’m done hidin’, now I’m shinin’ Like I’m born to be We dreamin’ hard, we…
A few years ago, a new tech company entered the market with full confidence. The…
Leaders are expected to decide fast, act boldly and drive results. But here’s the uncomfortable…
I spent eight years in theology school. Yup, eight years diving deep into the Scripture,…
Every year, leadership teams go on an offsite session. They treat strategic planning as a…
Simplicio “Jun” Umali Jr. is the president and CEO of Gardenia Philippines, one of the…
