marketing strategy
On paper, companies are logically consistent: They define a value proposition; They design an operating…
We all know King Solomon for his wisdom. If he were a modern CEO, he…
Author’s note: This is an expanded version of last Friday’s article on the value proposition…
In strategy, activity is often mistaken for progress. Organizations move quickly to solutions because “doing…
Many treat strategy as creative work, a series of “sparks” or lucky breaks. But strategy…
Strategies rarely fail because of execution. We like to blame execution because it is a…
Outside a Jollibee restaurant in Green Meadows, I once watched a stray cat that understood…
Feb. 28 marked the beginning of a geopolitical conflict that continues to impact the world’s…
If you’ve spent time in strategy postmortems or even in high-stakes “war” rooms, you’ve probably…
Once upon a time, catchy slogans and witty one-liners were popular strategies for selling products…
