marketing strategy
The more ambitious the strategy, the more dangerous it is to pretend you know exactly…
Every strategy rests on assumptions. The problem is that once a strategy is approved, those…
Are customers returning because they choose you or because they have not found a reason…
Most corporate growth strategies are built on a dangerous, unexamined assumption. Executives design 10-year expansion…
On paper, companies are logically consistent: They define a value proposition; They design an operating…
We all know King Solomon for his wisdom. If he were a modern CEO, he…
Author’s note: This is an expanded version of last Friday’s article on the value proposition…
In strategy, activity is often mistaken for progress. Organizations move quickly to solutions because “doing…
Many treat strategy as creative work, a series of “sparks” or lucky breaks. But strategy…
Strategies rarely fail because of execution. We like to blame execution because it is a…
