BIZ BUZZ: Mang Inasal’s ‘new’ Iloilo branch

Digitalization is rapidly chasing every brand still stuck in the old ways, and one of the most prominent chicken barbecue brands has gone out of its way to advance.

Mang Inasal, a beloved business of tycoon Edgar “Injap” Sia II, has officially relaunched its branch in Robinsons Place Iloilo.

The difference from its original 2003 opening as the brand’s first-ever store is stark: the spanking new 5G (for “fifth generation”) branch now has a “more efficient” kitchen layout, an upgraded takeout station and Mang Inasal’s very first Cashless Express Kiosk.

“This store represents the heart and soul of Mang Inasal,” said Mike Castro, Mang Inasal president.

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“From our first grilled chicken to the millions served today, we remain deeply grateful to Iloilo and every customer from around the world who made this journey possible. This reopening is a tribute to our beginnings and a bold step toward the future,” Castro added.

What better way to start modernizing than a facelift of your first store?