Bloomberry widens footprint with interactive gaming platform
Bloomberry Resorts Corp. is expanding its digital gaming business with the launch of OnlyFun.PH, a platform that combines online gaming, livestreaming and content led by digital personalities.
On Thursday, the Enrique Razon Jr.-led casino operator said the service forms part of its FUNaloMAX digital portfolio.
It aims to attract Filipino consumers seeking mobile entertainment with more social features and real-time interaction.
OnlyFun.PH brings together gaming features and live shows hosted by digital personalities and streamers.
Users can interact with hosts and access other content within the same platform.
Bloomberry said the new service complements FUNaloMAX, its core online gaming platform and broadens its reach to consumers looking for a more interactive entertainment experience.
The company described OnlyFun.PH as the country’s first regulated live interactive entertainment platform combining gaming, livestreaming and content led by creators.
“As digital entertainment continues to reshape how Filipinos consume content, the launch of OnlyFun.PH reflects our mission to meet the demand of modern consumers for interactive, creator-driven media,” said Kelvin Kuan, Bloomberry vice president and head of online gaming.
Kuan said the platform offers a format tailored to Filipino audiences while maintaining responsible gaming safeguards.
OnlyFun.PH operates under the license and regulation of the Philippine Amusement and Gaming Corp., according to Bloomberry.
Its safeguards include know-your-customer identity verification, data security measures and built-in player controls intended to protect users.
Bloomberry plans to expand the platform gradually through additional original interactive programs and features.
It also intends to pursue partnerships with more hosts, content creators and streamers.
The launch extends Bloomberry’s business beyond its traditional integrated resort operations as it develops its presence in the regulated digital gaming market.
