Marketing Pulse

72% of CEOs see AI as competitive edge—IBM study
The hearts behind the helmets

Time to reflect: Why businesses must learn to fail intelligently

EEI to assume P11.4-B debt of new property unit
Despite global trade woes, 70% of SMEs see robust Christmas sales
CREC secures P4-B BPI loan for Pangasinan solar park
Turning taxpayers into partners: Marketing lesson for government
AI boosts ‘sari-sari’ store sales by 46%   
130-year-old Sun Life PH unfazed by political saga  
Brand trust vs brand love: What makes brands last