marketing

The best marketers never graduate

In marketing, what we know expires faster than we expect. Consumer behavior evolves; technology reshapes…

Faith, service and the customer: What St. Stephen can teach modern marketers

Dec. 26 often passes unnoticed in the Philippines. After all, the lechon is still here,…

Warning: Your strategy can instead become a reputational risk

Egypt’s pharaoh faced 10 plagues, but refused to change. Each warning hardened his heart until…

Turning taxpayers into partners: Marketing lesson for government

Marketers know the secret to loyalty: trust. Whether it’s a brand and its customers, a…

Why it’s time to challenge traditional marketing plans

Markets today don’t move in straight lines. They surge, shift and break into unpredictable bursts,…

Companies that invest in marketing during downturns often emerge stronger

The marketing industry is in flux: globally, businesses are tightening belts amid economic disruptions, but…

Brand Masters Collab 2025 spotlights accelerating marketing ROI with AI

MANILA, Philippines – the Philippine Association of National Advertisers (PANA), in partnership with Certified Digital…

Marketing Mother’s Day

Samie Lim is the man who brought the celebration of Mother’s Day to the Philippines.…

Marketing and sales in the age of AI

Gian Dela Rama is the chief product and artificial intelligence (AI) officer at Sprout Solutions,…

Guji Lorenzana helps artists build their brand

When asked about a song he never gets tired of listening to, Guji Lorenzana admits…