marketing
If you’ve spent time in strategy postmortems or even in high-stakes “war” rooms, you’ve probably…
The National Privacy Commission (NPC) has sought explanations from Jollibee Foods Corp. and messaging platform…
Once upon a time, catchy slogans and witty one-liners were popular strategies for selling products…
In marketing, what we know expires faster than we expect. Consumer behavior evolves; technology reshapes…
Dec. 26 often passes unnoticed in the Philippines. After all, the lechon is still here,…
Egypt’s pharaoh faced 10 plagues, but refused to change. Each warning hardened his heart until…
Marketers know the secret to loyalty: trust. Whether it’s a brand and its customers, a…
Markets today don’t move in straight lines. They surge, shift and break into unpredictable bursts,…
The marketing industry is in flux: globally, businesses are tightening belts amid economic disruptions, but…
MANILA, Philippines – the Philippine Association of National Advertisers (PANA), in partnership with Certified Digital…
