marketing
Authors’ Note: This is Step 2 of the six-step Strategy Logic Chain within the PILA…
When business leaders discuss strategic risk, they usually focus on what is new: the startup…
We were all taught the 5 P’s of marketing: Product, Price, Place, Promotion and People.…
The more ambitious the strategy, the more dangerous it is to pretend you know exactly…
Every strategy rests on assumptions. The problem is that once a strategy is approved, those…
Every nation possesses a brand. A country brand is not created solely through government marketing…
Are customers returning because they choose you or because they have not found a reason…
Most corporate growth strategies are built on a dangerous, unexamined assumption. Executives design 10-year expansion…
Most marketing plans look impressive on paper. They contain polished slide decks, ambitious revenue projections,…
Nearly two decades ago, we purchased our family dream home. The documents had been signed;…
