marketing
On paper, companies are logically consistent: They define a value proposition; They design an operating…
We all know King Solomon for his wisdom. If he were a modern CEO, he…
Author’s note: This is an expanded version of last Friday’s article on the value proposition…
A few weeks ago, I noticed something while passing by a familiar spot. A milk…
Sixty six years ago, Theodore Levitt of Harvard Business School wrote the famous essay “Marketing…
Are businesses ready to treat loyalty as infrastructure rather than marketing? That shift requires operational…
Thirty years ago, I had the rare opportunity to share my startup experience and teach…
In strategy, what you don’t know can hurt you. But what you “know” for sure…
In today’s market, trust is a brand’s most valuable currency. Consumers don’t just buy products;…
Marketing columns usually focus on positioning, differentiation and shareholder value. This Valentine’s Day, I want…
