marketing
When business leaders talk about declining top-line performance, they usually point to familiar targets: high…
Authors’ Note: This is Step 2 of the six-step Strategy Logic Chain within the PILA…
When business leaders discuss strategic risk, they usually focus on what is new: the startup…
We were all taught the 5 P’s of marketing: Product, Price, Place, Promotion and People.…
The more ambitious the strategy, the more dangerous it is to pretend you know exactly…
Every strategy rests on assumptions. The problem is that once a strategy is approved, those…
Every nation possesses a brand. A country brand is not created solely through government marketing…
Are customers returning because they choose you or because they have not found a reason…
Most corporate growth strategies are built on a dangerous, unexamined assumption. Executives design 10-year expansion…
Most marketing plans look impressive on paper. They contain polished slide decks, ambitious revenue projections,…
