marketing
Every strategy rests on assumptions. The problem is that once a strategy is approved, those…
Every nation possesses a brand. A country brand is not created solely through government marketing…
Are customers returning because they choose you or because they have not found a reason…
Most corporate growth strategies are built on a dangerous, unexamined assumption. Executives design 10-year expansion…
Most marketing plans look impressive on paper. They contain polished slide decks, ambitious revenue projections,…
Nearly two decades ago, we purchased our family dream home. The documents had been signed;…
Many corporate executives talk about culture, but very few can seamlessly connect deep organizational values…
On paper, companies are logically consistent: They define a value proposition; They design an operating…
We all know King Solomon for his wisdom. If he were a modern CEO, he…
Author’s note: This is an expanded version of last Friday’s article on the value proposition…
