marketing

Marketing Mother’s Day

Samie Lim is the man who brought the celebration of Mother’s Day to the Philippines.…

Marketing and sales in the age of AI

Gian Dela Rama is the chief product and artificial intelligence (AI) officer at Sprout Solutions,…

Guji Lorenzana helps artists build their brand

When asked about a song he never gets tired of listening to, Guji Lorenzana admits…

Avoid 7 bad habits: A guide to ethical marketing

Marketing is a dynamic and fast-paced profession. As marketers, we constantly face the challenge of…

Meet the 2025 top marketing mentors

Behind every great marketing leader, there’s always a mentor—someone who has been there, guided them…

Consumer behavior: 14 marketing laws

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and…

Global strategy: Is China marketing itself right?

The world is witnessing a shift in power dynamics and the question on everyone’s mind…

Deceitful marketing strategy

Last week, the Department of Agriculture (DA) announced that it will proceed with its plan…

Marketing does not create the need

Question: You’ve heard of the toys for the big boys, right? Well, my husband is…